This June, look out for the Molson Beer fridges that will be popping in Dublin and further afield, and are already generating quite the beer buzz!
Iconic beer brand Molson Canadian is continuing its Irish marketing onslaught with the introduction of their beer fridge around the country this June.
First seen at the Sochi Olympics, the fridge, fully stocked and loaded with crisp, refreshing, and full-bodied Molson Canadian beer, could only be opened by the Canadian athletes using their own passports.
This will also be the case with the beer fridges that will be appearing in Dublin, Galway and Cork in June. You will only be able to open the fridge with your passport to be in with a chance to win some great prizes, and enjoy a bottle or two of beer.
The only snag is that the fridges will be hidden, and you will need to tweet #MakeItCanadian to reveal their location. But for the first person to find and successfully open the fridge, untold wealth, happiness, and success awaits you! As well as the honour of being one of the first Molson Canadian ambassadors to Ireland.
Your ambassadorial perks will include a year of Molson Canadian beer, VIP access to Molson Canadian events in 2014, and a trip to Canada for you and a friend to experience first hand the uniquely outdoor Canadian way of life.
The beer fridges will be in Dublin on 5th June, Galway on the 6th and Cork on the 7th June. Get those passports ready, and becoma an honorary Canadian for the day!
All photos courtesy Molson Canadian Facebook page