DublinBikes gets a new partner and in the process the wherewithal to ensure the continued expansion of the scheme throughout the capital.
A new deal and a new future for DublinBikes — well, for another three years at any rate. Coca-Cola Zero has been confirmed as the new commercial partner of the scheme, which is worth €2m to DublinBikes over a three year period.
The deal brings with it a rechristening of the bike-sharing scheme, which will now be known as the Coca-Cola Zero dublinbikes, and will have the global drink giant’s logo on the rear wheelcover (as pictured above).
The DublinBikes scheme was introduced in 2009 in a joint venture between Dublin City Council and advertising giant, JCDecaux, and has proven to be hugely successful with over 40,000 subscribers and 7,000,000 trips made. This partnership with Coca-Cola Zero is the first of its kind for the scheme.
According to Christy Burke, Lord Mayor of Dublin “Dublin City Council always envisaged that commercial partnership would play an important part in funding the scheme’s expansion and in Coca-Cola Ireland, dublinbikes has found a fitting partner.”
This partnership also builds on Coca Cola Ireland’s support for the roll out of the regional bike schemes in Galway, Limerick and Cork, making cycling more accessible to thousands of people across the country and helping people to be more active.
Lead image © DUBLIN BUZZ